Privacy Policy

Who we are

This website is owned by Dr Sara Wickham.

Our website address is:

You can contact us by emailing admin @ – but please read our FAQs page first, as this may save you some time.


What this is about

This privacy policy describes how Dr Sara Wickham and, collect and use personal information about you during and after your relationship with us, in accordance with the General Data Protection Regulation (GDPR).

We are committed to ensuring that your privacy is protected. Where we ask you to provide information by which you can be identified, it will only be used in accordance with this privacy statement.

We may update this policy from time to time, so you should check this page to ensure that you are happy with any changes. This page was last updated in January 2023.


What personal data we collect and why we collect it

You will know about most of the data that we collect because you directly provide it when you sign up for our newsletter, type your name, email address and/or website into a comment form or sign up for one of our services, such as an online course. We may collect your personal or business contact details such as your name, address, telephone number and email address. We do not collect, store or use any “special categories” data as this is defined under GDPR.

We collect data in order to keep records, send you information and emails that you have requested and register you with a user account on our online course platform, Ruzuku. You can read their privacy policy here.

Like any business, we need to keep accounts and records. We may use the information to improve our services, to send you information about new books and services (but only if you have specifically agreed to that by signing up to our newsletter list) and, from time to time, we may invite you to take part in market research to see if we can better meet the needs of those who use our website and services. We will never disclose your data to third parties (other than third party service providers) unless you have consented for us to do this. The exception to this is if we are required to disclose data either contractually or by law or enactment.


Privacy and website comments

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. All visitor comments are checked through an automated spam detection service. We use WordPress, and here’s their privacy policy.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here. After approval of your comment, your profile picture (if you have one) is visible to the public in the context of your comment.


Privacy and website contact forms

If you fill out a contact form on our site you are choosing to share your email address with us. We have only ever used a double opt-in system for our newsletter list and you can unsubscribe at any time by clicking the unsubscribe link that is contained in every email that we send. Alternatively, email us at and we will remove you and all your data from our mailing list and any related systems. We use MailerLite for our newsletter and emails. Here’s Mailerlite’s privacy policy.



If you visit our site you may opt in or out of cookies. Opting in means that we save your name, email address and website in cookies. Cookies are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year. You may opt out at any time by clicking the ‘cookies’ tab at the bottom of our website.


Visiting other websites

Articles on this site include links to other websites. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website. Please check the new website for their privacy policy.


How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue. it also enables you to change or delete your comment later.

We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. We will typically retain emails, key online course data (not including personal discussions) and data relating to consultancy projects or other paid work for 7 years after completion of the job. This is because we may be required to product that data for legal or accounting purposes. This means that we have a legitimate business interest in retaining the data.


Your rights

You can ask to see the data that we hold on you. A ‘reasonable fee’ may be charged if a request is manifestly unfounded or excessive, and especially if it is repetitive. This fee is based on the administrative cost of providing the information.

You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes. Email us at and we will remove you and all your data from our mailing list and any related systems.

You can delete a comment left on our website at any time or request deletion by emailing us at – please give us the exact url of the page on which your comment appears and the full text of the comment.


You can find out more about GDPR here.

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